In 2020, the novel coronavirus pneumonia epidemic has a serious impact on the economic activities of various countries. As far as the printing industry is concerned, it has accelerated the trend of digitization and networking in publication printing, commercial printing, packaging printing and label printing. Smithers’ latest research report “the future of global printing market 2030″ points out that compared with 2019, the global printing market size is expected to decrease from $814.7 billion to $743.4 billion in 2020.
Effective vaccination will help countries return to normal economic activity in the second quarter of 2020. The rebound in the printing market is as expected. Driven by packaging and labels, the global printing market will return to $752.8 billion in 2021. By 2030, the global printing market is expected to reach 846 billion US dollars.
The impact of the novel coronavirus pneumonia on the demand for printed products is different. In the next ten years, the new segmentation will be presented in the global printing market.
Packaging and label printing
The novel coronavirus pneumonia has the least impact on packaging and label printing. Although the disruption of international trade has reduced the demand for export and industrial packaging, the printing demand for such packaging is limited. Many consumers have already reserved basic daily necessities before the first round of prevention and control, leading to a short-term rise in the demand for packaging and label colors in countries around the world in the second quarter of 2020. Therefore, the relevant food, beverage and drug production and supply chain (including packaging production and processing) has always been the priority of governments to ensure the continued operation.
Since the second quarter of this year, consumers in various countries have been far away from physical retail stores, and the demand for retail packaging and printing has decreased significantly. At the same time, due to a large number of daily necessities sales from offline to online, the demand for related e-commerce packaging increased by 40% year-on-year. This is good for packaging and printing enterprises, because each online express needs packaging and labels.
Electronic Commerce
Many retailers and brand owned companies have established new e-commerce service channels. These enterprises began to customize express packaging with company logo and personalized information. There is still room for a closer partnership between printing enterprises and e-commerce enterprises. The demand for on-site service (printing equipment installed in distribution centers and ready to use as soon as orders are received) has emerged.
Printing companies are also turning to a more online mode of production. The demand for software and hardware corresponding to online printing platform, workflow automation and online timely response began to grow. The rapid turnover and the next day delivery demand mode has spawned a large number of short version orders. This will be particularly conducive to the expansion of inkjet market space, but also to other highly automated, digital printing equipment.
Publication printing
Printing demand for newspapers, magazines and inserts has declined. Prevention and control of city closures and travel restrictions have disrupted sales of printed materials for commuters. Many readers have switched to more immediate online media, and business advertising has gone with it. This situation is not good news for the enterprises with web offset press.
The decline in book sales was small. Global book sales are expected to decline by 5.0% in 2020. As reading becomes an important leisure activity for the vast number of trapped home consumers, the global book purchase volume will surge for the first time in the second quarter of 2020. Of course, in Europe and North America, this kind of book sales growth is inseparable from mature e-commerce ordering chains such as Amazon.
commercial press
The impact of the novel coronavirus pneumonia on commercial printing is serious. Because workers stay at home, business and social gatherings are cancelled, and consumers have less room to spend. However, the closure of cities in various regions has resulted in the closure of shops, restaurants, bars and hotels, and the commercial demand for outdoor advertising and selling posters has been greatly reduced.
More and more direct marketing of products related to paper products is also declining. As the economy recovers, so will demand for advertising. But the growing popularity of online advertising means that physical print advertising will continue to reduce its share. In the next decade, the total print of global advertising is likely to continue to decline.
From the second quarter to the third quarter of 2020, the market of commercial printed materials (business forms, internal materials, business manuals, etc.) supporting the business operation of enterprises has been seriously hit. The sharp decrease in demand will lead to the collapse of many commercial printing service enterprises. In the post epidemic period, in the medium and long term, the relatively loose economic environment will create great opportunities for the surviving commercial printing enterprises. In the new market environment, the focus of market demand will turn to high-quality and decorative high-value-added printing materials, and the demand for low-value-added printing materials will be reduced.
Post time: Dec-17-2020