On October 12, Nielsen IQ released a report that the FMCG market has experienced a period of rapid development for decades, and has gradually entered the stock market from the incremental market. The sales growth slowed down, from 11% in 2019 to 3% in 2020. Under the strong impact of e-commerce and emerging channels, the offline market contracted slightly under the steady development, with a growth rate of 4% in the previous year to – 4% in 2020. Nevertheless, the offline market still dominates, with 70% of the FMCG market. From the perspective of subdivided channels, the sales of modern channels and traditional channels are slightly depressed, from increase to decrease, but the number of stores is still growing rapidly, and the dividend of single store has shrunk.
Post time: Oct-21-2021