On September 15, apple officially released the iPhone 13 series, priced from 5199 yuan. In order to uphold the concept of “environmental protection”, apple still does not provide charging head and other accessories for the iPhone 13 series. However, Apple seems to have to further promote the concept of “environmental protection”.
Some netizens broke the news that Apple’s official website marked a text in the publicity page of iphone13 / Pro Series, indicating that the mobile phone packaging box will no longer be covered with plastic film. According to the official introduction, after canceling the plastic film, 600 tons of plastic can be reduced every year.
It is understood that Apple’s retail stores, offices, data centers and other operating places have been carbon neutral. By 2030, Apple’s products and the carbon footprint generated during product use will also achieve the goal of carbon neutralization. At present, Apple’s final assembly plant can achieve waste “0″ landfill.
It is worth noting that the “castration” of the packaging plastic film does not seem to affect the iphone13mini and iphone13promax. Xiao Lei speculated that apple still uses plastic film on the packaging boxes of the mini and promax iphone13, possibly because the small cup and super large cup are not the main sales force of the iphone13 series.
In addition, the cancellation of plastic film may also have a certain impact on users to identify the “authenticity” of iPhone products. Some businesses may exploit loopholes and replace products or accessories inside. Buyers who buy through a third party lack the “protection” of plastic film and may have to bear the risks of buying refurbishing machines. In other words, after Apple cancels the plastic film packaging, consumers need to try to buy iPhones through official channels.
Xiao Lei believes that apple is really good for environmental protection to some extent by castrating plastic films and chargers, but more is that Apple uses less materials to create more revenue in order to better sell official accessories. Plastic film is nothing more than something that consumers tear off when they buy it, but it may also be a means for consumers to identify whether the iPhone is genuine unless apple develops another “verification” method.
Post time: Sep-27-2021