Analysis of production, sales and import and export trade of toilet paper industry in Japan in 2019

1、 Industrial chain

Toilet paper, mainly for people’s daily life, is one of the indispensable paper. In order to make toilet paper soft, mechanical methods are usually used to make the paper wrinkle and increase the softness of toilet paper. There are many raw materials for making toilet paper, such as cotton pulp, wood pulp, bamboo pulp, straw pulp and so on. Toilet paper requires non-toxic chemicals, no irritating raw materials to the skin, no residue of mold and virus bacteria. Toilet paper is characterized by strong water absorption, no pathogenic bacteria (E.coli and other pathogenic bacteria are not allowed), paper soft and uniform thickness, no holes, wrinkle uniform, color consistent, no impurities.

2、 Production and sales

The use of toilet paper in Japan ranks first in the world. In 2018, the output of toilet paper in Japan was 1046300 tons, and the sales volume was 1047600 tons; in 2019, the output of toilet paper in Japan was 1092600 tons, increased by 46300 tons compared with 2018, the sales volume was 1093000 tons, increased by 45400 tons compared with 2018.

From 2013 to 2019, the sales revenue of toilet paper in Japan increased year by year. In 2018, the sales revenue of toilet paper in Japan was 173.77 billion yen, with a year-on-year increase of 0.59%; in 2019, the sales revenue of toilet paper in Japan reached 185.59 billion yen, an increase of 11.82 billion yen compared with that in 2018, with a year-on-year growth of 6.8%.

In recent years, Japan’s toilet paper inventory is relatively stable, with 42429 tons in 2018 and 42411 tons in 2019, 18 tons less than that in 2018.

3、 Import and export trade

Japan is a big country of toilet paper import, and its import volume is far greater than its export volume. However, in recent years, Japan’s toilet paper export volume has been increasing, and the import volume has been decreasing year by year; in 2018, the import volume of toilet paper in Japan was 32248.4 tons, and the export volume was only 889.3 tons; in 2019, the import volume of toilet paper in Japan was 24944.4 tons, and the export volume was 1069.2 tons.

The data shows that: in 2018, the import amount of toilet paper in Japan was 51.324 million US dollars, and the export amount was 1.537 million US dollars; in 2019, the import amount of toilet paper in Japan was 38.077 million US dollars, and the export amount was 2.739 million US dollars, which was 14 times of the export amount.

In 2018, the average import price of toilet paper in Japan was 1.59 USD / kg, and the average export price was 1.73 USD / kg; in 2019, the average import price of toilet paper in Japan was 1.53 USD / kg, and the average export price was 2.56 USD / kg.

4、 Market size

In 2018, the market size of Japanese toilet paper industry was 179.27 billion yen, down 0.66% compared with the same period in 2017; in 2019, the market size of Japanese tissue industry was 189.44 billion yen, increased by 10.17 billion yen compared with 2018, with a year-on-year growth of 5.67%.

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Post time: Sep-23-2020

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