How to keep up with the trend of e-commerce website and app marketing?

How to keep up with the trend of e-commerce website and app marketing?

Ten years ago, the idea of selling custom corrugated packaging on the Internet was considered ridiculous. Unless consumers are willing to wait a few weeks and pay a high price for it, this concept of Internet marketing is not feasible in traditional manufacturing processes. However, with the rapid development of new digital printing and post printing technology, this traditional business model is being changed.
More and more corrugated packaging processors are aware of this wave, and have successively opened up e-commerce websites and app applications, in order to use their investment in digital printing and processing equipment to open up new markets.
These websites and apps offer all the advantages of digital printing, such as personalization, small number of orders, fast time to market, and easy to order online. This change is partly due to the introduction of a high-speed single channel corrugated packaging digital press.
“With the rise and development of digital printing technology of corrugated packaging, the e-commerce business of graphic packaging has been greatly expanded, while the e-commerce websites and apps meet the needs of customers who like to buy goods online and want to customize and facilitate,” said Kerry derrick, vice president of sales and marketing of PXI digital solutions
Some early websites, such as uline.com, were mainly used to sell products, such as brown cartons. Fantastapack.com is one of the first online retailers to provide multi-color customized packaging. The initial users of the website are mainly self-employed and small brand owners. They hope to use small orders and new concepts to obtain cost-effectiveness.
Justin Stacey, director of innovation and emerging business at fantastapack, said, “there are more and more large brands that are eager to be fast and simple, and dealers want to make digital production for customers without direct investment in production.” The website has expanded from several early carton styles to more than 30 today, and its product range has also covered retail display and label, etc.
Boxmaker is one of the first companies to use corrugated digital printing. The digital printing equipment in the factory includes: HP pagewide C500 single channel digital printing machine, HP Scitex 15500 and 17000 multi-channel digital printing machines, HP indigo ws6800 and Zund and Esko Kongsberg digital cutting machines for labels and folding cartons, etc.
Stacey pointed out that fantastapack’s orders are digital printed, and end customers can customize and change according to their needs and scale.

An imperative trend
Boxes, bay cities packaging and design, and dusobox, three U.S. companies, are preparing to launch web sites related to the sale of corrugated packaging.
Xceed is the name of the new e-commerce website of boxes, which provides 35 kinds of products, including beverage containers, POP display racks and signs. “Britney Bierman, the company’s e-commerce manager, mentioned a small brewery that wanted to sell beer at a local grocery store.
“For larger suppliers of cartons, the minimum order is usually high. However, this is not the case with Xceed. We can also order disposable packaging with different graphics for each state or program. This opens up the market for consumers and gives them more freedom to design their own products. “
The recent investment and installation of digital equipment has further supported the development of the website. Last year, box’s custom display stand and signage division installed EFI nozomi C18000 single channel corrugated digital press. In addition, the company has one HP Scitex 15500, one EFI vutek and four Z ü ndcad cutters.
The company has just ordered a second nozomi digital printer and will be fully operational in the second quarter of 2020.
“There’s really no limit on the number of orders for Xceed,” Bierman said. Because we run through high-speed digital printing machine, the order running time can be shorter. If you want to order 1000 pieces, 200 of them are like this and 200 of them are other graphics, it will be very easy to use our digital printing method. ” Boxes’ Nozomi C18000 single channel digital printer is a perfect solution.
Dusobox’s wizbangbox uses a slightly different approach to other corrugated packaging e-commerce sites. B2B website is not directly sold to consumers, but designed for existing customers.
Customers with login access can upload their works and save them in the repository, or they can choose an existing design provided by dusobox. The website currently has 11 product categories, from glove boxes and display shelves to expansion boxes and partitions. For customers who often order the same item and make minor changes to the design draft every time, the website is an ideal choice.
“Many websites are unable to save your project. No repository can store your images and save them. This makes it easy to re order. ” Roland green, technical director of pre press operations and workflow at dusobox, said.
Dusobox’s extensive digital production division has the inherent advantage that there is no minimum order, variable data and customized packaging. Its secondary plant in Orlando, Florida, has one HP Scitex 15500 digital printing machine and two Esko Kongsberg cutting machines, and will soon start a high-speed single channel digital printing machine, which will be used in combination with the most advanced traditional printing machines to provide unlimited possibilities for users of wizbangbox.
“E-Commerce orders can run on any machine, which is perfect.” Green said. The company’s focus on color management is another difference. Dusobox is a G7 Master Certified factory that provides color consistency in multiple printing processes, including flexographic printing, offset mounting or digital printing.
The new site for Bay cities is called diypack. The main users are small and medium-sized enterprises and consumers who want to order as little as 2000 orders. Initially, in addition to custom sizes, there will be four different box styles and six stock sizes.
The site has “designed by you” and “designed for you” options, as well as “inspiration” tags for users to find creative and customized ideas. The company’s barber á n jetmaster 1750 single channel digital press, HP Scitex 15500 multi-channel press and Z ü nd digital cutting machine provide guarantee for diypack. Nanek dinkler, senior director of marketing and brand promotion, said the process from order acceptance to order delivery was highly automated.
“When someone designs the box, our Esko system can be implemented. Everything in the press is generated automatically, so no one in the company will touch it. “

Website + e-commerce software platform
All websites need the back-end e-commerce software platform. Tools used in corrugated B2C include shopifly / shopifly plus, woocommerce, xmpie, Magento, Wix and netsuite.
Most of these sites use software that allows customers to resize their designs and view their renderings in 3D. Fantastapack, Xceed, wizbangbox and diypack all allow users to create their project concepts, add graphics, logos, etc. in a few minutes.
The real future of corrugated packaging
Setting up e-commerce websites can be a costly proposition. “For a company, even a small company, participating in e-commerce requires a lot of investment in time, money and energy.” Drake said that there are often multiple participants needed to create online e-commerce solutions, including the choice of platforms, plug-ins and integrators, who must ensure that all functions in the manufacturing infrastructure are functioning properly.
However, it is worth investing to open up a marketing channel for e-commerce websites. Perhaps, e-commerce is the real future of corrugated packaging.
Overall, the share of e-commerce in retail sales is expected to double between 2016 and 2022. This will be true in all industries, including corrugated packaging. And digital printing is the best way to play with small batch and personalized customized packaging.​


Post time: Apr-10-2020

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